Big Vape: The Rise and Fall of Juul
In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
Genre: Documentary
Cast:Allen Gladstone , Robert Proctor , David Pierce
S1.E1 ∙ The Spark
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
S1.E2 ∙ First Impressions
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
S1.E3 ∙ Where's My Juul?
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves- and into the hands of kids, causing nationwide outrage.
S1.E4 ∙ Overnight Billionaires
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
