The Gruen Transfer

The Gruen Transfer

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Genre: DocumentaryComedy

Cast:Wil AndersonRussel HowcroftTodd SampsonDan GregoryBridget TaylorJane CaroDee MadiganMatt EastwoodCarolyn MillerRowan DeanAnnabel CrabbNeil LawrenceBram WilliamsJeremy NicholasDavid CampbellBec CarrascoAdam FerrierKate Hunter


1Season 2

S2.E1 ∙ Australia

Tue, Mar 17, 2009

2Season 2

S2.E2 ∙ Oral Care

Tue, Mar 24, 2009

3Season 2

S2.E3 ∙ Bottled Water

Tue, Mar 31, 2009

4Season 2

S2.E4 ∙ Petrol

Tue, Apr 7, 2009

The How Do You Sell segment looks at ways of selling petrol. In The Pitch, two advertising agencies try to sell us synchronised swimming for young boys. The Ad of the Week is Listerine's response to a study that finds that mouth washes containing alcohol increase the risk of oral cancer.

5Season 2

S2.E5 ∙ Weight Loss

Tue, Apr 14, 2009

How do you sell? Weight Loss Programs The pitch: Super rich CEO Charity Ad of the week: Child Abuse

6Season 2

S2.E6 ∙ Breakfast Cereal

Tue, Apr 21, 2009

How do you sell? Breakfast Cereals The Pitch: Plastic Surgery For Under 10s Ad Of The Week: Million

7Season 2

S2.E7 ∙ Tobacco

Tue, Apr 28, 2009

How Do You Sell: Tobacco The Pitch: 2012 Olympics For Australia Ad Of The Week: Cruelty To Actors

8Season 2

S2.E8 ∙ Yourself

Tue, May 5, 2009

The How Do You Sell segment looks at Chief Executive Officers who have appeared in ads for their companies.

9Season 2

S2.E9 ∙ Meat

Tue, May 12, 2009

How do you sell? Red Meat What's wrong with this ad? Ad of the week: Speight's Great Beer Delivery

10Season 2

S2.E10 ∙ Hamburgers

Tue, May 19, 2009