The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Genre: Documentary, Comedy
Cast:Wil Anderson , Russel Howcroft , Todd Sampson , Dan Gregory , Bridget Taylor , Jane Caro , Dee Madigan , Matt Eastwood , Carolyn Miller , Rowan Dean , Annabel Crabb , Neil Lawrence , Bram Williams , Jeremy Nicholas , David Campbell , Bec Carrasco , Adam Ferrier , Kate Hunter
The How Do You Sell segment looks at ways of selling petrol. In The Pitch, two advertising agencies try to sell us synchronised swimming for young boys. The Ad of the Week is Listerine's response to a study that finds that mouth washes containing alcohol increase the risk of oral cancer.
How do you sell? Weight Loss Programs The pitch: Super rich CEO Charity Ad of the week: Child Abuse
How do you sell? Breakfast Cereals The Pitch: Plastic Surgery For Under 10s Ad Of The Week: Million
How Do You Sell: Tobacco The Pitch: 2012 Olympics For Australia Ad Of The Week: Cruelty To Actors
The How Do You Sell segment looks at Chief Executive Officers who have appeared in ads for their companies.
How do you sell? Red Meat What's wrong with this ad? Ad of the week: Speight's Great Beer Delivery