The Gruen Transfer

The Gruen Transfer

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Genre: DocumentaryComedy

Cast:Wil AndersonRussel HowcroftTodd SampsonDan GregoryBridget TaylorJane CaroDee MadiganMatt EastwoodCarolyn MillerRowan DeanAnnabel CrabbNeil LawrenceBram WilliamsJeremy NicholasDavid CampbellBec CarrascoAdam FerrierKate Hunter


1Season 3

S3.E1 ∙ Cleaning Products

Tue, Jun 15, 2010

How do you sell: Cleaning Products The Pitch: Save the Blobfish Time Tunnel: Radioactive Beauty Products Ad Crunch: Gov v Mining Industry

2Season 3

S3.E2 ∙ The FIFA World Cup

Tue, Jun 22, 2010

3Season 3

S3.E3 ∙ MasterChef

Tue, Jun 29, 2010

How do you sell: Masterchef The Pitch: Wa to become its own country Ad Crunch: WWF 9/11 Advertisment

4Season 3

S3.E4 ∙ Deodorant

Tue, Jul 6, 2010

How do you sell: Deoderant The Pitch: BP oil spill Ad crunch: Old Spice ad of the year

5Season 3

S3.E5 ∙ 3D Television

Tue, Jul 13, 2010

How do you sell: 3D Tvs The Pitch: Selling Wee Ad Crunch: Angus Beef

6Season 3

S3.E6 ∙ Non-Drinking

Tue, Jul 20, 2010

How do you sell: Non drinking The pitch: Compolsoury Uthinasia for over 80's Ad Crunch: Cheese Pulls

7Season 3

S3.E7 ∙ Gruen Nation 1

Tue, Jul 27, 2010

The first of a four-part spin-off series reviewing the week's events in the campaigns of the 2010 Australian federal election, and uncovering the strategies and tricks used by the political parties to get their messages out and influence the voters.

8Season 3

S3.E8 ∙ Gruen Nation 2

Tue, Aug 3, 2010

The second of a four-part spin-off series reviewing the week's events in the campaigns of the 2010 Australian federal election, and uncovering the strategies and tricks used by the political parties to get their messages out and influence the voters.

9Season 3

S3.E9 ∙ Gruen Nation 3

Tue, Aug 10, 2010

The third of a four-part spin-off series reviewing the week's events in the campaigns of the 2010 Australian federal election, and uncovering the strategies and tricks used by the political parties to get their messages out and influence the voters.

10Season 3

S3.E10 ∙ Gruen Nation 4

Tue, Aug 17, 2010

The final of a four-part spin-off series reviewing the week's events in the campaigns of the 2010 Australian federal election, and uncovering the strategies and tricks used by the political parties to get their messages out and influence the voters.

11Season 3

S3.E11 ∙ Milk

Tue, Aug 24, 2010

How do you sell: Milk The Pitch: All 18+ should be in the Army Ad Crunch: Banned Carlton Draft Ads

12Season 3

S3.E12 ∙ Shaving

Tue, Aug 31, 2010

How do you sell: Shaving The Pitch: Parrnthood IQ Ad Crunch: Omo Tracker

13Season 3

S3.E13 ∙ Religion

Tue, Sep 7, 2010

The How Do You Sell segment looks at religion. In The Pitch, two advertising agencies try to encourage Australians to give up their preferred football code for soccer. The Ad Crunch segment discusses the "war" between Kogan and Harvey Norman

14Season 3

S3.E14 ∙ Insurance

Tue, Sep 14, 2010

How do you sell: Insurance The Pitch: Polygamy Ad Crunch: Brand Power

15Season 3

S3.E15 ∙ Infomercials

Tue, Sep 21, 2010

How do you sell: Infomercials The Pitch: Make us like refugees Ad Crunch: Plain Packaged Cigaretes

16Season 3

S3.E16 ∙ Airlines

Tue, Sep 28, 2010

How do you sell: Airlines The Pitch: Make Au & Nz one country Ad Crunch: Re-Make of the Pitches Uthinsia ad