The Gruen Transfer

The Gruen Transfer

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

Genre: DocumentaryComedy

Cast:Wil AndersonRussel HowcroftTodd SampsonDan GregoryBridget TaylorJane CaroDee MadiganMatt EastwoodCarolyn MillerRowan DeanAnnabel CrabbNeil LawrenceBram WilliamsJeremy NicholasDavid CampbellBec CarrascoAdam FerrierKate Hunter


1Season 4

S4.E1 ∙ Supermarkets

Tue, Aug 2, 2011

The How Do You Sell segment looks at supermarkets. In The Pitch, two advertising agencies from Sydney in Melbourne try to sell us making their city the new national capital. The Government's advertisements for the carbon tax come under the microscope in the Ad Crunch segment.

2Season 4

S4.E2 ∙ Banks: Revisited

Tue, Aug 9, 2011

The How Do You Sell segment looks at Australia's "big four" banks. In The Pitch, two advertising agencies try to sell us lowering the legal drinking age to 16. The Ad Crunch segment looks at a fake Skittles ad that went viral when it was released on YouTube.

3Season 4

S4.E3 ∙ Animal Cruelty

Tue, Aug 16, 2011

The How Do You Sell segment looks at animal cruelty. In The Pitch, two advertising agencies try to sell us bottled air. The Ad Crunch segment looks at Tontine's latest pillow commercial campaign.

4Season 4

S4.E4 ∙ Condoms

Tue, Aug 23, 2011

The How Do You Sell segment looks at condoms. In The Pitch, two advertising agencies try to sell us banning swear words everywhere. Neuromarketing comes under the microscope in the Ad Crunch segment.

5Season 4

S4.E5 ∙ Snack Bars

Tue, Aug 30, 2011

The 'How Do You Sell' segment looks at snack bars. In 'The Pitch', two advertising agencies try to sell us the idea that Facebook is uncool. The 'Ad Crunch' segment looks at KFC's premium Signature Burger range sold by Darren Simpson.

6Season 4

S4.E6 ∙ Billboard Advertising

Tue, Sep 6, 2011

The How Do You Sell segment looks at billboard advertising. In The Pitch, two advertising agencies try to sell us banning religion. The Ad Crunch segment looks at KLM buying gifts for waiting passengers based on their tweets and social profiles.

7Season 4

S4.E7 ∙ Shampoos and Conditioners

Tue, Sep 13, 2011

The How Do You Sell segment looks at shampoos and conditioners. In The Pitch, two advertising agencies try to sell us privatizing the ABC. The Ad Crunch segment looks at the emerging industry of advergaming.

8Season 4

S4.E8 ∙ Sports Betting

Tue, Sep 20, 2011

The How Do You Sell segment looks at sports betting. In The Pitch, two advertising agencies try to sell us a pay rise for politicians. The Ad Crunch segment looks at digital product placement.